Check out the articles below, written by our very own

Cre8tive Logic


Insights Articles Studies



Day in and day out Cre8tive Logic team members are exposed to a variety of clients operating across various industry segments. That exposure to clients’ struggles and success gives us unique perspectives and insights which we always pass along.



September 21st 2021

Enhance Your Sales Structure

Enhance Your Sales Structure

Very rarely do established businesses take time to reevaluate their sales process unless revenue has been declining. Even then, companies tend to focus on the personnel, not the process. In steady times, the mindset is always, “why fix something that’s not broken.” This mentality to only see the immediate situation hinders the ability to plan, evaluate, and improve current strategies, which could propel the organization to a new level of growth.

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Outsourcing LinkedIn, A Fools Errand


July 15th 2021

Outsourcing LinkedIn, A Fools Errand

LinkedIn is a valuable networking tool in the B2B world. Technically it is a social media platform, but it's essential to treat it differently from the other consumer-facing platforms. In fact, if your company strictly operates in a B2B environment, ditch the other social media platforms and double down on LinkedIn. But it's important to understand that achieving successful engagement on LinkedIn requires company-wide participation. KEEP READING





July 15th 2021

Video - A Well Trained, Effective Assassin

In the summer of 1981 MTV launched its network with the first music video, entitled "Video Killed the Radio Star" by The Buggles. Fast forward 40 years to the summer of 2021, and the world has undergone a technological revolution, but one thing is certain, video has evolved into a well-trained, effective assassin. So, if video is not a high priority in your company's marketing mix, it's time to reassess... KEEP READING



2021 Outlook for the Building Industry

February 18th 2021

2021 Outlook for the Building Industry

A pandemic ravaging the country, unemployment at 6.6% (well above the 3.6% in early 2020), a closely contested presidential election, a year full of protests and indeed riots, and a citizenry divided along political lines, not to mention concerns over race, equality and diversity... KEEP READING



Uncovering the Secrets to Architect Specification

January 21st 2021

2021 Outlook for the Building Industry

Architects play a very key role in the decision-making process pertaining to which building products make it into the plans (specification) for any given building project... KEEP READING



Where are the Indicators Leading the Construction Industry in These Uncertain Times?

SEPTEMBER 23RD 2020

Where are the Indicators Leading the Construction Industry in These Uncertain Times?

In spite of an unprecedented downturn in the US economy, and extremely high unemployment rates, the economy seems to be bouncing back rather quickly. KEEP READING



The Power Of Print

NOVEMBER 14TH 2019

The Power Of Print

With so much focus in recent years on digital marketing it’s easy to abandon tried and true marketing tactics in order to jump at the next shiny object that proclaims to have a higher impact, more precise targeting, and an unbeatable ROI. KEEP READING



Don't Blame the Independent Reps

AUGUST 22ND 2019

Don't Blame the Independent Reps

The majority of independent reps are not going to push to set up architect "lunch and learns.” Why should they? KEEP READING



Sample Kit Protocol

AUGUST 8TH 2019

Sample Kit Protocol

How-to use a sample kit request as an invitation for ongoing dialogue. KEEP READING



Creating Positive Touchpoints in Building Products Marketing

JULY 11TH 2019

Creating Positive Touchpoints in Building Products Marketing

A touchpoint is defined as any interaction (no matter how trivial) a current or potential customer has with a product or brand. KEEP READING



Disrupting the Distribution Ecosystem

FEBRUARY 7TH 2019

Disrupting the Distribution Ecosystem

Technology has dramatically impacted many sectors of business. Whether it’s productivity or sales, the past twenty-five years has seen dramatic changes in the business landscape. KEEP READING



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