Product Rebrand & Launch

Trola Industries

Trola Industries approached us about creating a new image in the marketplace. The landscape in their industry had shifted, and it was time for the company to address this strategically and better position itself in a rapidly changing environment.

Trola Logo

One of the first things we recommend to a client requesting a rebranding initiative is a simple period of discovery which includes a SWOT. In essence, it’s a situational analysis. We assess the competitive landscape, the attributes of key customers and suppliers, external messaging and perceptions, and we take an in-depth look at the company internally – both from a planning and operating standpoint.

With so much in automation, data analysis and even control systems moving to more of a cloud-based infrastructure, Trola found themselves in the middle of a comprehensive market shift. The need for rugged, high-grade control panels was waning and a surge in the need for the design and programming of automation systems was evident.

Through the SWOT analysis we discovered Trola was very deep, and in-fact quite well recognized for programming and developing automation, control and reporting systems. In spite of the reduction in manufacturing/producing control panels, we saw the opportunity to position the company as a provider, SME and leader in automating manufacturing environments of the 21st century.

Package Redesign for Pour n’ Plug®

Trola was poised to pivot, but this would require repositioning and driving awareness throughout the market that the company was the go-to provider for custom manufacturing automation systems. A comprehensive communications plan was needed – all communications and every interaction with the market and current/prospective clients needed to readily indicate that the company’s expertise resided in the automation systems design space. From a tactical standpoint we immediately began a comprehensive redesign or complete remake of the following crucial pieces:

New logo and style guide

New, far more interactive website

Sales and service van wraps

Building signage

Letterhead redesign

Frequent White Paper publication

Frequent social media posting

Trade show booth/banners/graphics redesign

Trola Website

RESULTS: It has been a successful repositioning and the client is now well steeped in the design/development of automations systems. The company has successfully made the perceptional shift from being a manufacturer and supplier of hardware devices to a significant player in providing software and data services.

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