Cre8tive Logic

Insights & Success

Day in and day out Cre8tive Logic team members are exposed to a variety of clients operating across various industry segments. That exposure to clients’ struggles and success gives us unique perspectives and insights which we always pass along.




Success With A-Treat®

July 2022 | Written By David Yovich

Cre8tive Logic was tasked to create interactive campaigns that not only are product-centric, but promote the rich history of the brand while encouraging brand interactions and product consumption... Keep Reading

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Lead Generation or Lead Prospecting

Lead Generation or Lead Prospecting

Oct 2021 | Written By David Yovich

Lead generation and lead prospecting are often used interchangeably; however, these activities are, in fact, very different... Keep Reading

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Enhance Your Sales Structure

Enhance Your Sales Structure

Sept 2021 | Written By David Yovich

Very rarely do established businesses take time to reevaluate their sales process unless revenue has been declining... Keep Reading

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Outsourcing LinkedIn, A Fools Errand

Outsourcing LinkedIn, A Fools Errand

Aug 2021 | Written By David Yovich

LinkedIn is a valuable networking tool in the B2B world... Keep Reading

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Video - A Well Trained, Effective Assassin

Video - A Well Trained, Effective Assassin

July 2021 | Written By David Yovich

In the summer of 1981 MTV launched its network with the first music video, entitled "Video Killed the Radio Star" by The Buggles.. Keep Reading

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Looking Past the Digital Ad Archetype

Looking Past the Digital Ad Archetype

Nov 2020 | Written By David Yovich

If you’re marketing a B2B product or service you should have a percentage of your budget allocated to Bing Advertising... Keep Reading

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The Power of Print

The Power of Print

Nov 2020 | Written By David Yovich

With so much focus in recent years on digital marketing it’s easy to abandon tried and true marketing tactics in order to jump at the next shiny object that proclaims to have a higher impact, more precise targeting, and an unbeatable ROI... Keep Reading

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Don't Blame the Independent Reps

Don't Blame the Independent Reps

Aug 2019 | Written By David Yovich

The majority of independent reps are not going to push to set up architect "lunch and learns.” Why should they?... Keep Reading

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Sample Kit Protocol

Sample Kit Protocol

Aug 2019 | Written By David Yovich

Does your company have a protocol for when an architect or contractor contacts you requesting a sample? Product samples are tangible items that... Keep Reading

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Geographic Expansion to Drive Organic Growth

Geographic Expansion to Drive Organic Growth

June 2019 | Written By Michael Schmid

Looking beyond product development or product-related growth strategies, geographic expansion... Keep Reading

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How to Re-Invigorate Your Brand

How to Re-Invigorate Your Brand

June 2019 | Written By Michael Schmid

In further exploring this learning series specific to internal or organic growth strategies, another product or service-related strategy beyond new product development or improving an existing product/service is extending product or service lines... Keep Reading

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Other Product-Related Strategies to Drive Organic Growth

Other Product-Related Strategies to Drive Organic Growth

May 2019 | Written By Michael Schmid

As we continue to explore strategies to drive organic growth within organizations it is important to look beyond new product development and dive deeper into some of the other product-related strategies that can be... Keep Reading

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New Product (Service) Development

May 2019 | Written By Michael Schmid

Continuing our theme of exploring organic (internally-focused) growth strategies, this article examines new product/service development and how it can be (and usually is) a strategic instrument and catalyst to further company growth... Keep Reading

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Strategies to Drive Organic Growth

Strategies to Drive Organic Growth

April 2019 | Written By Michael Schmid

In our daily lives as business leaders, we tend to get lost in the routine of running our firms, and/or simply keeping our heads above water... Keep Reading

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Disrupting the Distribution Ecosystem

Disrupting the Distribution Ecosystem

Feb 2019 | Written By David Yovich

Technology has dramatically impacted many sectors of business. Whether it’s productivity or sales... Keep Reading

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York, PA 17401