Posted on August 12, 2015 by David Yovich
At their core both technologies execute the same goal, producing websites. How they achieve the goal is very different. WordPress is an open source language based upon PHP and MySQL. In simpler terms, Wordpress is designed utilizing templates and plugins. A WordPress site has no working files, no master files, and everything resides on the company’s server. Changes can be made easily and quickly, but once changes are made there is no “undo” button. Since WordPress utilizes open source language and everything resides on the server, WordPress sites can be more susceptible to hacking.
HTML5 is a programming language in the traditional terms. A site designed in HTML5 has working files, is custom designed, and secure. HTML5 can also be used in conjunction with WordPress to achieve custom design graphic elements. Possibilities with design and functionality are limitless.
Every web designer has their preferences, but it comes down to which solution is the best fit for your company. There are many small differences, even as minuscule as load time. But every project comes down to three factors: Money, Appearance, and Time. And as the saying goes, you can choose two.
The up-front cost difference between the two is very minimal and depends upon the specifics of your project. In some cases, WordPress is more feasible while in other situations HTML5 is the way to go. However, if you expect to consistently have significant updates, WordPress will prove less expensive in the long run. Updates are easy and quick with WordPress, and in many cases can take minutes as opposed to hours with HTML5. This is because WordPress is in essence a Content Management System (CMS) with a user-friendly interface, while changes in HTML5 need to be coded and uploaded via FTP. So regardless of whether changes are done internally or externally, time is money.
WordPress has what seems to be an unlimited amount of templates to choose from, but they are still templates. Typically a WordPress site will start with a simple template and build elements to achieve a more custom look. But if design and appearance is paramount, HTML5 will give you complete flexibility and custom authorship to create exactly what you need or want. In the simplest terms, it’s a choice between a custom-built versus a pre-designed home.
WordPress is faster from start to finish, especially if you plan to have a deep website with many pages. For example, if your planned website is 30 pages deep, the navigation must be coded to all 30 pages individually with HTML5, but in WordPress, changes can be made in one place and affect the entirety of the site.
In the end, your website should always be looked at as a revenue driver. Whether it’s achieving a solid brand foundation, a vehicle for allowing potential and current customers to become informed prior to purchase, or if the site has e-commerce capabilities, your website must reflect the quality of your products and/or services.
Your website needs to be responsive, optimized for SEO, and most importantly, it must include specific assigned metrics to track and determine the sites effectiveness at achieving your goals, including expected ROI.
By always keeping your website goals in the forefront and dash boarding and tracking metrics, the strategy and technology employed will naturally evolve to produce the most appropriate, effective website for you and your organization.