Check out the articles below, written by our very own
Cre8tive Logic
Insights Articles Studies
Day in and day out Cre8tive Logic team members are exposed to a variety of clients operating across various industry segments. That exposure to clients’ struggles and success gives us unique perspectives and insights which we always pass along.
October 14th 2021
Lead Generation or Lead Prospecting
Lead generation and lead prospecting are often used interchangeably; however, these activities are, in fact, very different. Traditionally, there is a hard line drawn between the two, specifically, which department is responsible. Lead generation is an activity performed by marketing, while lead prospecting falls under sales. First, it’s important to understand the difference, then realize that developing a hybrid strategy that intertwines both is the real secret to success.
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September 21st 2021
Enhance Your Sales Structure
Very rarely do established businesses take time to reevaluate their sales process unless revenue has been declining. Even then, companies tend to focus on the personnel, not the process. In steady times, the mindset is always, “why fix something that’s not broken.” This mentality to only see the immediate situation hinders the ability to plan, evaluate, and improve current strategies, which could propel the organization to a new level of growth. KEEP READING
July 15th 2021
Outsourcing LinkedIn, A Fools Errand
LinkedIn is a valuable networking tool in the B2B world. Technically it is a social media platform, but it's essential to treat it differently from the other consumer-facing platforms. In fact, if your company strictly operates in a B2B environment, ditch the other social media platforms and double down on LinkedIn. But it's important to understand that achieving successful engagement on LinkedIn requires company-wide participation. KEEP READING
July 15th 2021
Video - A Well Trained, Effective Assassin
In the summer of 1981 MTV launched its network with the first music video, entitled "Video Killed the Radio Star" by The Buggles. Fast forward 40 years to the summer of 2021, and the world has undergone a technological revolution, but one thing is certain, video has evolved into a well-trained, effective assassin. So, if video is not a high priority in your company's marketing mix, it's time to reassess... KEEP READING
December 28th 2020
Invigorating 2021 Design Trends to Embrace
As we gear up to enter 2021, you might be thinking about what improvements can be made to your brand... KEEP READING
November 4th 2020
Looking Past the Digital Ad Archetype
At first glance these statistics, without any context, could easily be mistaken for Google, but they apply to Bing - the forgotten little search engine brother to Google... KEEP READING
November 24th 2020
A Fast Recovering US Economy
A look at the data shows that while certain sectors (e.g. travel and leisure, restaurants and other service-intensive sectors) continue to struggle, the economy is in fact recovering quite quickly, and it’s being led largely by manufacturing. KEEP READING
October 21st 2020
Why Content is Critical
With trade shows being an unknown, in person sales meetings less frequent, and decentralized offices the current norm, it is important to understand that creating a strong content marketing strategy is critical. KEEP READING
May 4th 2020
Embrace the New Paradigm
Everything has changed in the past two months. COVID 19 has brought the economy to a halting stop, but what’s more it has ushered in the beginnings of a new... KEEP READING
December 4th 2019
Why You Should Arm Your Sales Force
In an era when impressions and website traffic seem to drive marketing practices, it’s important to remember that 96% of website visitors don’t go to a website to buy. KEEP READING
July 8th 2019
OG Marketing Automation
OG Marketing Automation is the development of marketing procedures that are predetermined, planned, and automated crossing multiple platforms in both digital and traditional marketing. KEEP READING
June 27th 2019
Geographic Expansion to Drive Organic Growth
Looking beyond product development or product-related growth strategies, geographic expansion (including international expansion and/or export programs) can be an effective means of driving sustainable growth for a firm. KEEP READING
June 13th 2019
How to Re-Invigorate Your Brand
In further exploring this learning series specific to internal or organic growth strategies, another product or service-related strategy beyond new product development or improving an existing product/service is extending product or service lines. KEEP READING
May 23rd 2019
Other Product-Related Strategies to Drive Organic Growth
As we continue to explore strategies to drive organic growth within organizations it is important to look beyond new product development and dive deeper into some of the other product-related strategies that can be employed to encourage firm growth. KEEP READING
May 9th 2019
New Product (Service) Development
Continuing our theme of exploring organic (internally-focused) growth strategies, this article examines new product/service development and how it can be (and usually is) a strategic instrument and catalyst to further company growth. KEEP READING
April 25th 2019
Strategies to Drive Organic Growth
In our daily lives as business leaders, we tend to get lost in the routine of running our firms, and/or simply keeping our heads above water. KEEP READING
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