Americana engaged Cre8tive Logic specifically to develop and implement a touch point marketing program geared toward architect marketing. Cre8tive Logic first deployed a calling campaign to architectural firms to acquire decision makers’ contact information, specifically email addresses. This was followed by a communications strategy involving direct one-to-one email of introduction and continued direct mailers and mass email communication.
Cre8tive Logic developed the social media platforms, company and product videos, new website release, and sample kits. The campaign specifically targeted California architects in order to measure success. Future roll-outs are planned in multiple geographic territories.
"We've been impressed with the team at Cre8tive Logic. We were able to measure and see positive results very early on in the execution of their program.""