by Bingaman

Architect Outreach Program


Bingaman & Son Lumber


Architect Outreach Program

Project Date

2019 - Current

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Americana engaged Cre8tive Logic specifically to develop and implement a touch point marketing program geared toward architect marketing. Cre8tive Logic first deployed a calling campaign to architectural firms to acquire decision makers’ contact information, specifically email addresses. This was followed by a communications strategy involving direct one-to-one email of introduction and continued direct mailers and mass email communication.

Cre8tive Logic developed the social media platforms, company and product videos, new website release, and sample kits. The campaign specifically targeted California architects in order to measure success. Future roll-outs are planned in multiple geographic territories.

Americana Website Design
Americana™ Website Design
Americana Sell Sheet
Americana™ Sell Sheet
Americana Social Media Management
Americana™ Social Media Management
Americana Samples
Americana™ Sample Kit Packaging
Americana Brochure Cover
Americana™ Product Brochure Cover
Americana Brochure Inside
Americana™ Product Brochure Inside
Americana Brochure Cover
Americana™ Email Blasts
Americana Project Sheets
Americana™ Project Profiles
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