Laminar Flow Inc. (LFI) manufactures engineered quality innovative products for the pharmaceutical and biotech industries. With over 50 years of engineering and manufacturing experience, LFI has produced many standard and custom cleanroom systems to fulfill their clients’ needs. Many of their products contain unique designs to enable them to perform better in the field. LFI’s product lines include: Laminar Flow Systems, Isolators, Ceiling Modules, Ceiling Grids, Portable Cleanrooms, Fume Hoods, Pass Thrus, Cleanroom Furniture, and other related products.
LFI contracted with Cre8tive Logic to ensure their brand communication reflected the quality of their product offerings. Cre8tive Logic’s first step was to evaluate and redesign Laminar Flow’s website. With mobile-friendly HTML5 as the design basis, the website navigation was rethought to allow for a more user-friendly experience, and in combination with a clean, fresh aesthetic approach.
Next Cre8tive Logic designed a dual purpose collateral piece that acted as a product catalog, meeting/tradeshow handout, and a three dimensional mailer. Once the brand foundation was revamped, Cre8tive Logic designed a series of email blasts to promote both specific products and the overall brand message. Video content in the form of product videos were story boarded, shot, and produced to further reinforce messaging and promote sales leads/opportunities.
Cre8tive Logic actively works with LFI to assess opportunities, provide marketing/sales consulting, and help further position them as the go-to partner for cleanroom equipment and solutions.