Lead Acquisition

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Lead Acquisition campaigns can be executed in a variety of ways depending upon your business, markets, and goals. Cre8tive Logic will analyze each of these factors and recommend the best strategy. Strategies can range from simple research, to inbound, and outbound campaigns, such as lead data mining.

Cre8tive Logic takes an aggressive approach to lead data mining. We work with our clients to pinpoint target markets and who the traditional buyer is within those markets. Once we develop a customer profile, we dial. Our calling campaign is a superior tactic to gather information about the prospects, such as their names and email information. It’s a valuable first step tool to develop a relationship between them and your brand.

• 80% of the average salesperson’s day is spent on non-revenue generating activities because they either don’t know how to find good leads or can’t recognize them.
• More efficient and cost-effective than employing internal sales representatives to canvas and cold-call.
• Cre8tive Logic helps salespeople do what they know best: sell.

Lead Nurture Programs

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Cre8tive Logic’s Lead Nurture Programs create an ecosystem that educates and reinforces prospects about your brand and products. It’s a simple tactic of implementing proven methods with the specific goal of attracting and delivering sales-ready leads by nurturing them. The campaign uses a mixture of traditional and digital platforms that will deliver content that nurtures the prospect down the sales funnel by creating a series of touchpoints.

• Nurtured leads produce a 20% increase in sales opportunities.
• 79% of marketing leads never convert into sales because of the lack of nurturing.
• Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.
• Only 27% of B2B leads are sales-ready when first generated.

Sales Presentation Development

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In today's environment, the choices for effective sales presentations can be overwhelming. Cre8tive Logic helps clients develop sales presentations that adhere to the KISS (keep it simple stupid) philosophy. From which platform to messaging, Cre8tive Logic can help build a compelling story that salespeople can execute.