Americana Thermally Modified Hardwood

We didn't just refresh their logo; we meticulously redesigned their entire brand identity. This involved developing a comprehensive visual language, including a new color palette, typography, and graphic elements that perfectly capture Americana's commitment to sustainability, superior quality, and expert craftsmanship. This new identity now consistently reflects their premium market position.

We engineered a modern, user-friendly website that serves as Americana's central digital hub. This involved designing an intuitive user experience (UX) and developing a responsive site that effectively showcases their diverse product lines (decking, porch flooring, siding, rainscreen) with high-quality visuals and detailed specifications. The site was built to inform, inspire, and convert visitors into leads, acting as a powerful sales tool.

To directly engage a crucial target audience, we conceived and executed a strategic architect outreach calling campaign. This involved identifying key architectural firms, developing compelling scripts, and managing the outreach process to introduce Americana's products and foster new relationships. This direct approach was instrumental in building awareness and generating interest within the professional design community.

To bolster direct sales and architect outreach, we developed a wide array of high-impact marketing materials. This included a consistent social media strategy to build brand awareness and engagement, targeted email marketing campaigns for lead nurturing and product announcements, and visually striking direct mailers to stand out in the market. We also created detailed product brochures and comprehensive project books showcasing successful installations, providing architects and builders with tangible examples of Americana's quality and versatility.

Understanding the power of visual storytelling, we produced impactful photography and video content for Americana. This included clear, step-by-step installation videos to guide contractors and DIY enthusiasts, ensuring proper product application and showcasing ease of use. We also produced compelling project profile videos that highlight the beauty, durability, and transformative impact of real-world Americana installations, serving as powerful testimonials and inspiration, complemented by professional photography capturing the nuanced beauty and quality of their products in diverse settings.

We provided comprehensive support for Americana's presence at industry events. This included event ideation to conceptualize engaging experiences and marketing support to ensure maximum visibility and lead generation at trade shows and other gatherings.