John F. Martin & Sons

We began by building a consistent social media presence that aligned with the brand’s tone and target audience. Our focus was to highlight product variety, seasonal relevance, and consumer-friendly messaging that kept John F. Martin top-of-mind — and top-of-feed.

As we gained the trust of their team, our partnership evolved into something meatier: content marketing. We developed two original recipes each month using their products — a strategic move to drive engagement, spark inspiration, and increase product usage in real life. These recipes are distributed across digital platforms, helping turn everyday customers into loyal brand fans.

To expand their reach, we launched strategic ad campaigns across Google, YouTube, and regional TV. For YouTube and local television, we produced four high-quality video ads that blend appetite appeal with brand storytelling. These spots were designed for multi-platform performance — building awareness across streaming, search, and traditional broadcast alike.

Our in-house production team captured fresh photography and video content that brings their products to life. From sizzling bacon to holiday ham spreads, every shot was crafted to evoke flavor, tradition, and family. The visuals power everything from digital ads to recipe cards to in-store displays — creating consistency across every consumer touchpoint.