Cultivating Awareness for Pennsylvania's Working Forests
Pennsylvania Forest Products Association
The Pennsylvania Forest Products Association (PFPA) is the leading statewide organization dedicated to promoting sustainable forestry and the robust forest products industry across Pennsylvania. Alongside the Keystone Wood Products Association (KWPA), a key regional partner, they champion the economic and environmental benefits of the state's forests, from responsible harvesting to the creation of essential wood products. Cre8tive Logic partnered with PFPA, with support from KWPA, to amplify their message and engage the public on the critical role of working forests.
We designed compelling billboard advertisements, a key component of PFPA's outreach, strategically placed across Pennsylvania to capture public attention and reinforce the #PAWorkingForestsWork message, maximizing visibility for the campaign.
To broaden the campaign's reach and impact, we produced a compelling television commercial for #PAWorkingForestsWork. This commercial visually communicated the vital role of sustainable forestry in Pennsylvania, captivating audiences through dynamic storytelling and reinforcing the campaign's core message across broadcast channels.
We developed and managed a comprehensive social media strategy for PFPA, creating engaging content that highlighted the value of Pennsylvania's working forests. Our efforts fostered online discussions, shared educational resources, and built a community around the importance of sustainable forestry.
We undertook a complete redesign and development of the Keystone Wood Products Association (KWPA) website. This involved creating a modern, user-friendly platform that effectively showcases KWPA's mission, resources, and member benefits, serving as a vital regional hub for the industry.
To address crucial workforce development needs for the broader industry, we designed and developed a dedicated website, paforestcareers.com, for PFPA's initiative. This platform was specifically created to promote career opportunities within Pennsylvania's forest products sector, providing aspiring professionals with valuable information about job roles, training programs, and the diverse career paths available in this vital industry.
We provided extensive design support for various PFPA and KWPA initiatives, ensuring visual consistency and professional aesthetics across all their communication materials, from tradeshows to promotional items.
