With a legacy dating back to 1843, Spring City Electrical Mfg. Co., Inc. is a trusted name in cast aluminum and cast iron outdoor lighting — proudly made in the USA. Their fixtures illuminate some of the most iconic streets and campuses across the country, from Washington D.C. to Disney World.
Cre8tive Logic has proudly partnered with Spring City for over a decade, serving as a full-service creative and marketing team committed to amplifying their legacy through smart strategy, sharp design, and consistent execution.
We’ve worked closely with the Spring City team to shape and refine their core brand and visual identity — including sub-brand logo development. Our goal has been to honor their heritage while embracing their evolution, helping their branding stay both classic and competitive.
Cre8tive Logic has led multiple iterations of Spring City’s website — each one evolving to meet their customers’ changing needs. From clean UX and product organization to responsive performance and SEO strategy, we’ve built digital experiences that serve as both an information hub and a sales tool.
To showcase their products in real-world installations, we’ve produced brand videos and captured photography on-site at high-profile locations across the U.S. From city streets to college campuses, we’ve brought their craftsmanship to life through compelling visuals and storytelling that highlight the beauty and durability of their fixtures.
Over the years, we’ve created a wide range of physical and digital sales materials to support the Spring City team — including product catalogs, lookbooks, sell sheets, flyers, and installation guides. Each piece is thoughtfully designed to clearly communicate product details, highlight craftsmanship, and equip their sales team with the tools they need to effectively engage buyers, architects, and engineers.
We’ve supported Spring City’s digital presence with strategic email marketing, social media management, and targeted digital ads. Our team has also developed original content — from technical white papers to thought-leadership articles — that reinforces Spring City’s role as an industry expert and trusted partner.
From booth graphics to handouts and pre-show promotion, we’ve helped ensure Spring City’s trade show presence is polished, professional, and on-brand. As a long-standing partner of more than 10 years, we continue to support their evolving sales and marketing efforts with creativity, agility, and a deep understanding of their business.