The Growth Of Americana™
April 2023 | Written By David Yovich
Thanks to the innovative approach from Cre8tive Logic, the Americana™ brand of thermally modified hardwood by Bingaman and Son Lumber has been able to make a big impact in the building market. Unlike their previous agency, Cre8tive Logic had the vision to develop and execute both short-term and long-term strategies that have led to a significant increase in Americana's market share within the industry. Thanks to this collaboration, Americana™ is enjoying continued success and growth year over year.